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A New Multivariate Product Growth Model

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Author Info

  • H.P. Boswijk

    ()
    (Department of Quantitative Economics, Universiteit van Amsterdam)

  • D. Fok

    ()
    (Department of Econometrics, Erasmus Universiteit Rotterdam)

  • P.-H. Franses

    ()
    (Department of Econometrics, Erasmus Universiteit Rotterdam)

Abstract

To examine cross-country diffusion of new products, marketing researchers have to rely on a multivariate product growth model. We put forward such a model, and show that it is a natural extension of the original Bass (1969) model. We contrast our model with currently in use multivariate models and we show that inference is much easier and interpretation is straightforward. In fact, parameter estimation can be done using standard commercially available software. We illustrate the benefits of our model relative to other models in simulation experiments. An application to a three-country CD sales series shows the merits of our model in practice.

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File URL: http://papers.tinbergen.nl/06027.pdf
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Bibliographic Info

Paper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 06-027/4.

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Date of creation: 16 Mar 2006
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Handle: RePEc:dgr:uvatin:20060027

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Web page: http://www.tinbergen.nl

Related research

Keywords: Diffusion; International marketing; econometric models;

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  1. V. Kumar & Trichy V. Krishnan, 2002. "Multinational Diffusion Models: An Alternative Framework," Marketing Science, INFORMS, INFORMS, vol. 21(3), pages 318-330, July.
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