Thomas de Graaff () (Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam) Henri L.F. de Groot () (Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam) Caroline A. Rodenburg () (Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, and Ernst & Young) Erik T. Verhoef () (Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam)
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This paper reports the results of a stated preference study investigating the Willingness-to-pay (WTP) of employees at the Amsterdam Zuidas for the presence of non-shopping and shopping facilities. The Amsterdam Zuidas area, surrounding the current train-metro-tram station Amsterdam Zuid World-Trade-Centre, is the largest multifunctional land use project currently under development in The Netherlands. For non-shopping facilities, the results show that employees have the highest WTP for the presence of day-care centres and public transport facilities, and the lowest for public and recreation facilities. The average WTP for the presence of non-shopping facilities amounts to approximately € 29 per month per employee. The WTP for the presence of shopping facilities is estimated at € 16 per month per employee on average, and is in absolute value highest for supermarkets and lowest for hairdressers and dry cleaners.
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Find related papers by JEL classification: C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods R14 - Urban, Rural, and Regional Economics - - General Regional Economics - - - Land Use Patterns
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