Journal of Economics and Management Strategy, 2006, 15(4), 943-68.

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Customer Directed Advertising and Product Quality

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Author Info
Lola Esteban
José M. Hernández (Universidad de Zaragoza)
José Luis Moraga-González () (Groningen University)

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Abstract

This discussion paper has resulted in a publication in the Journal of Economics and Management Strategy, 2006, 15(4), 943-68.

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Publisher Info
Paper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 01-099/1.

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Date of creation: 16 Oct 2001
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Handle: RePEc:dgr:uvatin:20010099

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Web page: http://www.tinbergen.nl/

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Related research
Keywords: customer directed advertising mass advertising monopoly quality targeted advertising

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Find related papers by JEL classification:
L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising

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Cited by:
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  1. Giovanni Immordino, 2007. "Advertising and Cost Reduction," CSEF Working Papers 177, Centre for Studies in Economics and Finance (CSEF), University of Salerno, Italy. [Downloadable!]
  2. Lola Esteban & Jose M. Hernandez, 2007. "Strategic Targeted Advertising and Market Fragmentation," Economics Bulletin, Economics Bulletin, vol. 12(10), pages 1-12. [Downloadable!]
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