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Risk Perception of Traffic Participants

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Author Info
Arianne de Blaeij () (Vrije Universiteit Amsterdam)
Daniel van Vuuren () (Vrije Universiteit Amsterdam)

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Abstract

In this paper we study the risk perception of traffic participants. Firstly, we give an overview of previously used methodologies for the monetary valuation of transport safety. These methodologies do not distinguish between the individual's assessment of probabilities and her valuation of possible outcomes. A great disadvantage of these approaches is therefore that one has to make the assumption that people correctly perceive the probabilities. Prospect theory does not make this assumption. Our procedure, which is based on this methodology, consists of three steps. The first step is to determine the certainty equivalent for avoiding road accidents. The second step is the elicitation of the utility function. The final step is the elicitation of the probability weighting function. With this information we directly obtain the perceived value of the probability for accident Ai. The first, tentative, results show that the valuation of losses is well represented by a utility function that is concave in shape. Secondly, our preliminary results show that when people have to choose whether or not to participate in a potentially risky activity with a low probability of the "bad outcome" (say ? 1/100), they base their decision on the possible outcomes of the activity rather than on the probabilities involved. The empirical conclusion is therefore that people base their final decision mainly on the possible outcomes and not so much on probabilities whenever there are very small probabilities involved.

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Paper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 01-027/3.

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Date of creation: 05 Mar 2001
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Handle: RePEc:dgr:uvatin:20010027

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  1. Rietveld, P. & Bruinsma, F. R. & van Vuuren, D. J., 2001. "Coping with unreliability in public transport chains: A case study for Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(6), pages 539-559, July. [Downloadable!] (restricted)
  2. Jondrow, James & Bowes, Marianne & Levy, Robert, 1983. "The Optimal Speed Limit," Economic Inquiry, Oxford University Press, vol. 21(3), pages 325-36, July.
  3. Liu, Jin-Tan & Hsieh, Chee-Ruey, 1995. "Risk Perception and Smoking Behavior: Empirical Evidence from Taiwan," Journal of Risk and Uncertainty, Springer, vol. 11(2), pages 139-57, September.
  4. Morris, Louis A & Swasy, John L & Mazis, Michael B, 1994. " Accepted Risk and Alcohol Use during Pregnancy," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 21(1), pages 135-44, June.
  5. Dolan, Paul & Jones-Lee, Michael & Loomes, Graham, 1995. "Risk-Risk versus Standard Gamble Procedures for Measuring Health State Utilities," Applied Economics, Taylor and Francis Journals, vol. 27(11), pages 1103-11, November.
  6. Viscusi, W Kip, 1991. "Age Variations in Risk Perceptions and Smoking Decisions," The Review of Economics and Statistics, MIT Press, vol. 73(4), pages 577-88, November. [Downloadable!] (restricted)
  7. Jones-Lee, Michael W & Loomes, Graham & Philips, P R, 1995. "Valuing the Prevention of Non-fatal Road Injuries: Contingent Valuation vs. Standard Gambles," Oxford Economic Papers, Oxford University Press, vol. 47(4), pages 676-95, October. [Downloadable!] (restricted)
  8. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-91, March. [Downloadable!] (restricted)
  9. Dolan, P. & Gudex, C. & Kind, P. & Williams, A., 1996. "Valuing health states: A comparison of methods," Journal of Health Economics, Elsevier, vol. 15(2), pages 209-231, April. [Downloadable!] (restricted)
  10. Rietveld, P. & Bruinsma, F.R. & Vuuren, D.J. van, 1999. "Coping with unreliability in public transport chains," Serie Research Memoranda 0031, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics. [Downloadable!]
  11. Viscusi, W Kip, 1990. "Do Smokers Underestimate Risks?," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1253-69, December. [Downloadable!] (restricted)
  12. Kip Viscusi, W. & Magat, Wesley A. & Huber, Joel, 1991. "Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis," Journal of Environmental Economics and Management, Elsevier, vol. 21(1), pages 32-51, July. [Downloadable!] (restricted)
  13. Benjamin, Daniel K & Dougan, William R, 1997. "Individuals' Estimates of the Risks of Death: Part I--A Reassessment of the Previous Evidence," Journal of Risk and Uncertainty, Springer, vol. 15(2), pages 115-33, November. [Downloadable!] (restricted)
  14. Lanoie, Paul & Pedro, Carmen & Latour, Robert, 1995. "The Value of a Statistical Life: A Comparison of Two Approaches," Journal of Risk and Uncertainty, Springer, vol. 10(3), pages 235-57, May.
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