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How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology Author info | Abstract | Publisher info | Download info | Related research | Statistics Babutsidze, Zakaria () (UNU-MERIT)
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In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers. I concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behavior is also discussed.
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Paper provided by United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology in its series UNU-MERIT Working Paper Series with number
005.
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Date of creation: 2007Date of revision:
Handle: RePEc:dgr:unumer:2007005Contact details of provider: Web page: http://www.merit.unu.edu
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Keywords: Consumer Choice ; Information ; Decision-making ; Marketing ; Other versions of this item:
Find related papers by JEL classification: D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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Full
references Cited by : (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.)
Tommaso Ciarli & André Lorentz & Maria Savona & Marco Valente, 2008.
"The Effect of Consumption and Production Structure on Growth and Distribution. A Micro to Macro Model ,"
Papers on Economics and Evolution
2008-13, Max Planck Institute of Economics, Evolutionary Economics Group.
[Downloadable!]
Babutsidze, Zakaria & Cowan, Robin, 2008.
"Habit Formation, Information Exchange and the Social Geography of Demand ,"
UNU-MERIT Working Paper Series
047, United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology.
[Downloadable!]
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