Consumer evaluations of store brands: effects of store image and product attributes
Abstract
Store brands have grown in importance. Large numbers of products carrying a store label have been introduced in recent years, with varying degrees of success. It appears that retailers pay little attention to the multiple risks associated with adding new product categories to their store labels. In this study we investigate how attributes of store and product affect consumer evaluations of store branded products. A structural model is developed and tested, indicating the likelihood of success. Findings allow retailers to focus on product development in categories most compatible with their store''s image.Download Info
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Paper provided by Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization in its series Research Memoranda with number 030.Length:
Date of creation: 2003
Date of revision:
Handle: RePEc:dgr:umamet:2003030
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Web page: http://www.maastrichtuniversity.nl/web/UMPublications.htm
Related research
Keywords: marketing ;This paper has been announced in the following NEP Reports:
- NEP-ALL-2003-09-08 (All new papers)
References
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- Steenkamp, J. & Dekimpe, M.G., 1997. "The increasing power of store brands: Building loyalty and market share," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358835, Tilburg University.
- Narasimhan, Chakravarthi & Wilcox, Ronald T, 1998. "Private Labels and the Channel Relationship: A Cross-Category Analysis," The Journal of Business, University of Chicago Press, vol. 71(4), pages 573-600, October.
- Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, University of Chicago Press, vol. 9(2), pages 183-94, September.
- Mitchell, V. -W., 2001. "Re-conceptualizing consumer store image processing using perceived risk," Journal of Business Research, Elsevier, vol. 54(2), pages 167-172, November.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Magali Jara, 2009. "« Le capital-marque des marques de distributeurs : une approche conceptuelle différenciée »," Post-Print halshs-00413592, HAL.
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