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Perceived risk in product innovation projects: Development of a risk skeleton

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Author Info

  • Halman, J.I.M.

    (ECIS, Technical University of Eindhoven)

  • Keizer, J.A.

    (ECIS, Technical University of Eindhoven)

  • Song, X. Michael

    (Michigan State University)

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    Abstract

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    Bibliographic Info

    Paper provided by Eindhoven Center for Innovation Studies (ECIS) in its series Eindhoven Center for Innovation Studies (ECIS) working paper series with number 99.11.

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    Date of creation: 1999
    Date of revision:
    Handle: RePEc:dgr:tuecis:9911

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    Web page: http://ecis.ieis.tue.nl/

    Related research

    Keywords: risk perception; risk analysis; product innovation;

    This paper has been announced in the following NEP Reports:

    References

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    1. Abbie Griffin & John R. Hauser, 1992. "Patterns of Communication Among Marketing, Engineering and Manufacturing---A Comparison Between Two New Product Teams," Management Science, INFORMS, vol. 38(3), pages 360-373, March.
    2. James G. March & Zur Shapira, 1987. "Managerial Perspectives on Risk and Risk Taking," Management Science, INFORMS, vol. 33(11), pages 1404-1418, November.
    3. Rothwell, R. & Freeman, C. & Horsley, A. & Jervis, V. T. P. & Robertson, A. B. & Townsend, J., 1993. "SAPPHO updated -- project SAPPHO phase II," Research Policy, Elsevier, vol. 22(2), pages 110-110, April.
    4. Williams, Terry, 1995. "A classified bibliography of recent research relating to project risk management," European Journal of Operational Research, Elsevier, vol. 85(1), pages 18-38, August.
    5. Griffin, Abbie. & Hauser, John R. & Griffin, Abbie, 1994. "Integrating R&D and marketing : a review and analysis of the literature," Working papers #112-94. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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