The Role of Attitude Strength in Marketing Intelligence Use Concerning Customer Satisfaction
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Bibliographic InfoPaper provided by Eindhoven Center for Innovation Studies (ECIS) in its series Eindhoven Center for Innovation Studies (ECIS) working paper series with number 01.16.
Date of creation: 2001
Date of revision:
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Web page: http://ecis.ieis.tue.nl/
attitude; marketing; customer satisfaction;
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- Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 83-95, June.
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