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The V-shaped value evolution of R&D projects

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Author Info

  • Lint, O.

    (ECIS, Technical University of Eindhoven)

  • Pennings, E.

    (Erasmus University Rotterdam)

Abstract

On average the expected value at the moment of commercialization of an R&D project should remain constant during the different stages of new product development. Contrary to this intuition however, a systematic, non-constant pattern is found in the average expected value of an R&D project. First, the value declines after the initial screening, then rises after the first market analysis, but on average does not reach the initial level at the final stage of development when resources for market introduction are approved. Moreover, uncertainty about the project value declines over time. The findings suggest a V-shaped value function of R&D projects. The study seems to be the first attempt to make direct measurements of valuing R&D projects through time in a real managerial setting.

(This abstract was borrowed from another version of this item.)

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Bibliographic Info

Paper provided by Eindhoven Center for Innovation Studies (ECIS) in its series Eindhoven Center for Innovation Studies (ECIS) working paper series with number 00.05.

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Date of creation: 2000
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Handle: RePEc:dgr:tuecis:0005

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Web page: http://ecis.ieis.tue.nl/

Related research

Keywords: R&D; R&D projects; expected value; new product development;

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References

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  1. Edwin Mansfield & Richard Brandenburg, 1966. "The Allocation, Characteristics, and Outcome of the Firm's Research and Development Portfolio: A Case Study," The Journal of Business, University of Chicago Press, vol. 39, pages 447.
  2. Matthew J. Liberatore & George J. Titus, 1983. "The Practice of Management Science in R&D Project Management," Management Science, INFORMS, vol. 29(8), pages 962-974, August.
  3. Mansfield, Edwin & Wagner, Samuel, 1975. "Organizational and Strategic Factors Associated with Probabilities of Success in Industrial R & D," The Journal of Business, University of Chicago Press, vol. 48(2), pages 179-98, April.
  4. Pennings, Enrico & Lint, Onno, 1997. "The option value of advanced R & D," European Journal of Operational Research, Elsevier, vol. 103(1), pages 83-94, November.
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Cited by:
  1. Aken, van J.E., 2001. "Management research based on the paradigm of the design sciences: the quest for tested and grounded technological rules," Eindhoven Center for Innovation Studies (ECIS) working paper series 01.11, Eindhoven Center for Innovation Studies (ECIS).
  2. Verspagen,Bert & Schoenmakers,Wilfred, 2000. "The Spatial Dimension of Knowledge Spillovers in Europe: Evidence from Firm Patenting Data," Research Memorandum 016, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
  3. Aken, van J., 2001. "Improving the relevance of management research By developing tested and grounded technologiCAL RULES," Eindhoven Center for Innovation Studies (ECIS) working paper series 01.19, Eindhoven Center for Innovation Studies (ECIS).

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