Towards successful electronic commerce strategies : a hierarchy of three management models
AbstractAlthough only few managers deny the potential of the Internet, many are struggling with the question how their company can best exploit electronic commerce. Managers need tools that guide them in their quest for effective Web applications. In this paper, we present three models that provide structure to this search process. Model development was guided by two requirements: the models should correspond to models managers are familiar with (e.g., process oriented) and the focus of each model should be on delivering superior customer value.
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Bibliographic InfoPaper provided by University of Groningen, Research Institute SOM (Systems, Organisations and Management) in its series Research Report with number 99B45.
Date of creation: 1999
Date of revision:
This paper has been announced in the following NEP Reports:
- NEP-ALL-1999-12-01 (All new papers)
- NEP-IND-1999-12-01 (Industrial Organization)
- NEP-INO-1999-12-01 (Innovation)
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