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Breaking Through The Selffulfilling Prophecy Of Csr


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  • Nijhof, André
  • Zwart, Alex van der
  • Jonker, Jan

    (Nyenrode Business Universiteit)

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    Since the last decades of the twentieth century the debate on the concept of corporate social responsibility (CSR) intensified significantly. This debate concentrates on the meaning, impact and possible gains from CSR. Alongside the growing number of CSR advocates there are also a number of CSR critics. Especially NGOs, plus some consultants, business representatives, academics and politicians have published critical articles on the development and progress of CSR. These articles are generally published in newspapers, on CSR websites and in press releases and, as a consequence, gain only limited attention in academic publications. In this article, these observations are collected, categorized and analyzed, leading to a typology consisting of ten critical viewpoints regarding the progress of CSR. Each of these viewpoints is discussed in more detail and supplemented with empirical examples together with references to academic literature.

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    Bibliographic Info

    Paper provided by Nyenrode Business Universiteit in its series Nyenrode Research Papers Series with number NRI09-12.

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    Date of creation: 2009
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    Handle: RePEc:dgr:nijrep:2009-12

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    Keywords: Corporate Social Responsibility (CSR); Non-Governmental Organizations (NGO); Critical perspective; stakeholders; media;

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