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Category Management: a matter of joint optimisation


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  • G.J. Verra

    (Universiteit Nyenrode, Centre for Supply Chain Management)

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    This article gives an overview of the recent developments in category management. The article is the result of a study carried out in 1995. In this study 13 companies were willing to share information. The study led to a better understanding of the intricacies of category management. It was shown that category management is a development taking place at the side of the retailer but also at the side of the manufacturer. Although the concepts are the same, in practice there are a large number of differences to be found. It was also shown that there is a large overlap between the concepts of category management and supply chain management. As a matter of fact, the category manager has a serious role in managing the supply chain.

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    Bibliographic Info

    Paper provided by Nyenrode Business Universiteit in its series Nyenrode Research Papers Series with number 1998-01.

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    Date of creation: 1998
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    Handle: RePEc:dgr:nijrep:1998-01

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    Keywords: Supply Chain Management ; Category Management;


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