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Private labels (Own Brands) in the Grocery Sector: Competition Concerns and Treatment in EU Competition Law


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  • Daskalova, V.I.

    (Tilburg University, Tilburg Law and Economics Center)

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    The goal of this paper is to give a comprehensive overview of the competition law issues that might arise in the context of private labels. The paper is divided into two parts: first, it contextualizes the claims related to the welfare effects of the introduction and continued presence of private labels. It shows that private labels may lead to a reduction in consumer welfare and discusses the practices and conditions that might lead to this negative outcome. The second part of the paper sketches the applicable legal framework under EU competition law as it may apply to the practices mentioned. The paper concludes with a discussion of the challenges for the effective treatment of harm arising from the retailer practices associated with private labels.

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    Bibliographic Info

    Paper provided by Tilburg University, Tilburg Law and Economic Center in its series Discussion Paper with number 2012-002.

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    Date of creation: 2012
    Date of revision:
    Handle: RePEc:dgr:kubtil:2012002

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    Related research

    Keywords: private labels; own brands; supermarkets; EU competition law; foreclosure; intellectual property; buyer power.;

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