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Design Effects in Web Surveys: Comparing Trained and Fresh Respondents

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Author Info

  • Toepoel, V.
  • Das, J.W.M.
  • Soest, A.H.O. van

    (Tilburg University, Center for Economic Research)

Abstract

In this paper we investigate whether there are differences in design effects between trained and fresh respondents. In three experiments, we varied the number of items on a screen, the choice of response categories, and the layout of a five point rating scale. We find that trained respondents are more sensitive to satisficing and select the first acceptable response option more often than fresh respondents. Fresh respondents show stronger effects with regard to verbal and nonverbal cues than trained respondents, suggesting that fresh respondents find it more difficult to answer questions and pay more attention to the details of the response scale in interpreting the question.

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Bibliographic Info

Paper provided by Tilburg University, Center for Economic Research in its series Discussion Paper with number 2008-51.

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Date of creation: 2008
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Handle: RePEc:dgr:kubcen:200851

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Related research

Keywords: professional respondents; questionnaire design; items per screen; response categories; layout;

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References

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  1. Toepoel, V. & Das, J.W.M. & Soest, A.H.O. van, 2005. "Design of Web Questionnaires: A Test for Number of Items per Screen," Discussion Paper 2005-114, Tilburg University, Center for Economic Research.
  2. Ugo Trivellato, 1999. "Issues in the Design and Analysis of Panel Studies: A Cursory Review," Quality & Quantity: International Journal of Methodology, Springer, vol. 33(3), pages 339-351, August.
  3. Toepoel, V. & Vis, C.M. & Das, J.W.M. & Soest, A.H.O. van, 2006. "Design of Web Questionnaires: An Information Processing Perspective for the Effect of Response Categories," Discussion Paper 2006-19, Tilburg University, Center for Economic Research.
  4. Toepoel, V. & Das, J.W.M. & Soest, A.H.O. van, 2009. "Design of web questionnaires: The effect of layout in rating scales," Open Access publications from Tilburg University urn:nbn:nl:ui:12-3736476, Tilburg University.
  5. Meurs, Henk & Van Wissen, Leo & Visser, Jacqueline, 1989. "Measurement Biases in Panel Data," University of California Transportation Center, Working Papers qt00q1x266, University of California Transportation Center.
  6. Golob, Thomas F., 1990. "The Dynamics of Household Travel Time Expenditures and Car Ownership Decisions," University of California Transportation Center, Working Papers qt1676t0bp, University of California Transportation Center.
  7. Meurs, Henk & Van Wissen, Leo & Visser, Jacqueline, 1989. "Measurement Biases in Panel Data," University of California Transportation Center, Working Papers qt4095q216, University of California Transportation Center.
  8. Golob, Thomas F., 1990. "The Dynamics of Household Travel Time Expenditures and Car Ownership Decisions," University of California Transportation Center, Working Papers qt2t18b4q9, University of California Transportation Center.
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