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Design Effects in Web Surveys: Comparing Trained and Fresh Respondents

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Author Info
Toepoel, V.
Das, J.W.M.
Soest, A.H.O. van (Tilburg University, Center for Economic Research)

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Abstract

In this paper we investigate whether there are differences in design effects between trained and fresh respondents. In three experiments, we varied the number of items on a screen, the choice of response categories, and the layout of a five point rating scale. We find that trained respondents are more sensitive to satisficing and select the first acceptable response option more often than fresh respondents. Fresh respondents show stronger effects with regard to verbal and nonverbal cues than trained respondents, suggesting that fresh respondents find it more difficult to answer questions and pay more attention to the details of the response scale in interpreting the question.

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Publisher Info
Paper provided by Tilburg University, Center for Economic Research in its series Discussion Paper with number 2008-51.

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Date of creation: 2008
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Handle: RePEc:dgr:kubcen:200851

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Find related papers by JEL classification:
C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Microeconomic Data
C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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  1. Toepoel, Vera & Das, Marcel & Soest, Arthur van, 2006. "Design of web questionnaires : the effect of layout in rating scales," Discussion Paper 30, Tilburg University, Center for Economic Research. [Downloadable!]
  2. Toepoel, Vera & Das, Marcel & Soest, Arthur van, 2005. "Design of web questionnaires : a test for number of items per screen," Discussion Paper 114, Tilburg University, Center for Economic Research. [Downloadable!]
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