Design of Web Questionnaires: An Information Processing Perspective for the Effect of Response Categories
AbstractIn this study we use an information-processing perspective to explore the impact of response scales on respondents answers in a web survey.This paper has four innovations compared to the existing literature: research is based on a different mode of administration (web), we use an open-ended format as a benchmark, four different question types are used, and the study is conducted on a representative sample of the population.We find strong effects of response scales.Questions requiring estimation strategies are more affected by the choice of response format than questions in which direct recall is used.Respondents with a low need for cognition and respondents with a low need to form opinions are more affected by the response categories than respondents with a high need for cognition and a high need to evaluate.The sensitivity to contextual clues is also significantly related to gender, age and education
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Bibliographic InfoPaper provided by Tilburg University, Center for Economic Research in its series Discussion Paper with number 2006-19.
Date of creation: 2006
Date of revision:
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Web page: http://center.uvt.nl
web survey; questionnaire design; measurement error; context effects; response categories; need for cognition; need to evaluate;
Find related papers by JEL classification:
- C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
- C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-04-01 (All new papers)
- NEP-BEC-2006-04-01 (Business Economics)
- NEP-CBE-2006-04-01 (Cognitive & Behavioural Economics)
- NEP-ECM-2006-04-01 (Econometrics)
- NEP-MKT-2006-04-01 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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- Winter, Joachim, 0000. "Bracketing effects in categorized survey questions and the measurement of economic quantities," Sonderforschungsbereich 504 Publications 02-35, Sonderforschungsbereich 504, Universität Mannheim & Sonderforschungsbereich 504, University of Mannheim.
- Lynch, John G, Jr & Chakravarti, Dipankar & Mitra, Anusree, 1991. " Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?," Journal of Consumer Research, University of Chicago Press, vol. 18(3), pages 284-97, December.
- repec:ner:euiflo:urn:hdl:1814/20694 is not listed on IDEAS
- Toepoel, V. & Das, J.W.M. & Soest, A.H.O. van, 2008. "Design Effects in Web Surveys: Comparing Trained and Fresh Respondents," Discussion Paper 2008-51, Tilburg University, Center for Economic Research.
- repec:eui:euidis:urn:hdl:1814/20694 is not listed on IDEAS
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