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The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas


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  • Baumgartner, H.
  • Pieters, R.

    (Tilburg University, Center for Economic Research)


An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.

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Bibliographic Info

Paper provided by Tilburg University, Center for Economic Research in its series Discussion Paper with number 2000-123.

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Date of creation: 2000
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Handle: RePEc:dgr:kubcen:2000123

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Keywords: marketing; citation analysis;

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  1. Leong, Siew Meng, 1989. " A Citation Analysis of the Journal of Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 15(4), pages 492-97, March.
  2. Zinkhan, George M & Roth, Martin S & Saxton, Mary Jane, 1992. " Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective," Journal of Consumer Research, University of Chicago Press, vol. 19(2), pages 282-91, September.
  3. Leo Katz, 1953. "A new status index derived from sociometric analysis," Psychometrika, Springer, vol. 18(1), pages 39-43, March.
  4. Pieters, R. & Baumgartner, H. & Vermunt, J. & Bijmolt, T.H.A., 1999. "Importance and similarity in the evolving citation network of the International Journal of Research in Marketing," Open Access publications from Tilburg University urn:nbn:nl:ui:12-80329, Tilburg University.
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Cited by:
  1. Walter Wymer, 2013. "The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing," International Journal of Financial Studies, MDPI, Open Access Journal, vol. 1(3), pages 102-118, September.
  2. João Carvalho Santos & Manuel Portugal Ferreira & Nuno Rosa Reis & Martinho Ribeiro Almeida, 2012. "Mergers & acquisitions research: A bibliometric study of top strategy and international business journals," Working Papers 91, globADVANTAGE, Polytechnic Institute of Leiria.
  3. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing, vol. 6(3), pages 332-344, October.
  4. Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
  5. Richard Bernardi & Michael Melton & Scott Roberts & David Bean, 2008. "Fostering Ethics Research: An Analysis of the Accounting, Finance and Marketing Disciplines," Journal of Business Ethics, Springer, vol. 82(1), pages 157-170, September.
  6. Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C., 2006. "The Quest for Citations: Drivers of Article Impact," ERIM Report Series Research in Management ERS-2006-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  7. Michael Haenlein, 2011. "A social network analysis of customer-level revenue distribution," Marketing Letters, Springer, vol. 22(1), pages 15-29, March.
  8. José Vézquez Burguete, 2004. "Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing," International Review on Public and Nonprofit Marketing, Springer, vol. 1(1), pages 9-34, June.
  9. Kirca, Ahmet H. & Yaprak, Attila, 2010. "The use of meta-analysis in international business research: Its current status and suggestions for better practice," International Business Review, Elsevier, vol. 19(3), pages 306-314, June.
  10. Giulia Calabretta & Boris Durisin & Marco Ogliengo, 2011. "Uncovering the Intellectual Structure of Research in Business Ethics: A Journey Through the History, the Classics, and the Pillars of Journal of Business Ethics," Journal of Business Ethics, Springer, vol. 104(4), pages 499-524, December.


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