The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas
AbstractAn important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.
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Bibliographic InfoPaper provided by Tilburg University, Center for Economic Research in its series Discussion Paper with number 2000-123.
Date of creation: 2000
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Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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- Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing, vol. 6(3), pages 332-344, October.
- Richard Bernardi & Michael Melton & Scott Roberts & David Bean, 2008. "Fostering Ethics Research: An Analysis of the Accounting, Finance and Marketing Disciplines," Journal of Business Ethics, Springer, vol. 82(1), pages 157-170, September.
- José Vézquez Burguete, 2004. "Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing," International Review on Public and Nonprofit Marketing, Springer, vol. 1(1), pages 9-34, June.
- JoÃ£o Carvalho Santos & Manuel Portugal Ferreira & Nuno Rosa Reis & Martinho Ribeiro Almeida, 2012. "Mergers & acquisitions research: A bibliometric study of top strategy and international business journals," Working Papers 91, globADVANTAGE, Polytechnic Institute of Leiria.
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