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Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?

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Author Info
Dekimpe, M.G. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)

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Abstract

Rede in verkorte vorm uitgesproken bij de openbare aanvaarding van het ambt van hoogleraar Bedrijfskunde, in het bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003

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File URL: http://hdl.handle.net/1765/342
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Publisher Info
Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Inaugural Address with number EIA-2003-017-MKT Revision_Date: 2009-07-29.

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Date of creation: 07 Mar 2003
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Handle: RePEc:dgr:euriar:3000348

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Web page: http://www.erim.eur.nl/

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Related research
Keywords: Marketing; econometric and time series analysis; mega-datasets; prijspromoties; merkentrouw; internationale diffusie;

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This page was last updated on 2009-11-25.

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