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Time-Series Models in Marketing

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Author Info
Dekimpe, M.G.
Franses, Ph.H.B.F.
Hanssens, D.M.
Naik, P. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)

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Abstract

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains that have received considerable attention in the marketing literature. These are (1) the use of persistence modelling and (2) the use of state space models.

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Publisher Info
Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2006-049-MKT Revision_Date: 2009-11-06.

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Date of creation: 20 Sep 2006
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Handle: RePEc:dgr:eureri:30008950

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Related research
Keywords: Time Series; Marketing; Persistence; State Space;

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  1. Vicente Esteve & Francisco Requena, 2006. "A Cointegration Analysis of Car Advertising and Sales Data in the Presence of Structural Change," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 13(1), pages 111-128, February. [Downloadable!] (restricted)
  2. Tomohiro Ando, 2008. "Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach," Annals of the Institute of Statistical Mathematics, Springer, vol. 60(4), pages 763-780, December. [Downloadable!] (restricted)
  3. Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008. "An analysis of the role of liking on the memorial response to advertising," MPRA Paper 12342, University Library of Munich, Germany. [Downloadable!]
  4. Dekimpe, M.G. & Hanssens, D.M., 2003. "Persistence Modeling for Assessing Marketing Strategy Performance," Research Paper ERS-2003-088-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]
  5. Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik, 2004. "Modeling Marketing Dynamics by Time Series Econometrics," Marketing Letters, Springer, vol. 15(4), pages 167-183, December. [Downloadable!] (restricted)
  6. Netzer, Oded & Lattin, James M. & Srinivasan, V. "Seenu", 2007. "A Hidden Markov Model of Customer Relationship Dynamics," Research Papers 1904r, Stanford University, Graduate School of Business. [Downloadable!]
  7. Ulrich Kaiser & Hans Christian Kongsted, 2007. "Do Magazines' ”Companion Websites” Cannibalize the Demand for the Print Version?," CIE Discussion Papers 2007-03, University of Copenhagen. Department of Economics. Centre for Industrial Economics. [Downloadable!]
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