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The Influence of Employee Communication on Strategic Business Alignment

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Author Info
Riel, C.B.M. van
Berens, G.A.J.M.
Dijkstra, M. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)
Abstract

Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.

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Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2005-060-ORG Revision_Date: 2008-08-05.

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Date of creation: 18 Oct 2005
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Handle: RePEc:dgr:eureri:30007669

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Keywords: strategic alignment employee attitudes employee conduct strategy implementation organizational communication

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 20(2), pages 303-15, September.
  2. Noble, Charles H., 1999. "Building the strategy implementation network," Business Horizons, Elsevier, vol. 42(6), pages 19-28. [Downloadable!] (restricted)
  3. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. " A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 30(2), pages 199-218, September.
  4. Noble, Charles H., 1999. "The Eclectic Roots of Strategy Implementation Research," Journal of Business Research, Elsevier, vol. 45(2), pages 119-134, June. [Downloadable!] (restricted)
  5. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January. [Downloadable!] (restricted)
  6. Takane, Yoshio & Hwang, Heungsun, 2005. "An extended redundancy analysis and its applications to two practical examples," Computational Statistics & Data Analysis, Elsevier, vol. 49(3), pages 785-808, June. [Downloadable!] (restricted)
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  1. Yayla, Hilmi Erdogan & Kirkbir, Fazil & Cengiz, Ekrem, 2007. "Accounting Employees’ Behavioral Variables and Firm Performance: Evidence from Turkish Eastern Blacksea Region Companies," MPRA Paper 2557, University Library of Munich, Germany. [Downloadable!]
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