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Modes of governance of new service development for mobile networks. A life cycle perspective

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Author Info
Ende, J. van den (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)
Abstract

This paper focuses on governance modes for service development of mobile telephone networks (GSM, WAP, GPRS, UMTS). 'Services' refer to services embodying a specific content. The paper shows that the phase of the life cycle of the network and the service affects the choice of governance mode of new service development projects. Governance modes include internal development by the telecom operator, several forms of collaboration between telecom operator and service firm, and only providing a network by the telecom operator to the service firm, which then develops and provides its services (external). In this paper a model is developed for the governance mode of service development in different phases of the life cycles of the mobile network and service, based on the degrees of uncertainty and urgency involved in the network and service development processes. Four cases are presented of service development projects for mobile telecom networks. These cases indicate that the number of redesigns and the level of communication costs in collaboration projects indeed depend on the degree of urgency and uncertainty involved in these projects, which are in turn affected by the life cycle of the network and service.

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Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2002-94-ORG Revision_Date: 2009-07-29.

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Date of creation: 28 Oct 2002
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Handle: RePEc:dgr:eureri:2002256

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Related research
Keywords: collaboration for service development; mobile networks; product and service life cycles; portfolio selection; technology adoption;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Barras, Richard, 1990. "Interactive innovation in financial and business services: The vanguard of the service revolution," Research Policy, Elsevier, vol. 19(3), pages 215-237, June. [Downloadable!] (restricted)
  2. van den Ende, Jan & Kemp, Rene, 1999. "Technological transformations in history: how the computer regime grew out of existing computing regimes," Research Policy, Elsevier, vol. 28(8), pages 833-851, November. [Downloadable!] (restricted)
  3. Nooteboom, Bart, 1999. "Innovation and inter-firm linkages: new implications for policy," Research Policy, Elsevier, vol. 28(8), pages 793-805, November. [Downloadable!] (restricted)
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