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Business Modeling Framework For Personalization In Mobile Business Services

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Author Info
Pau, L-F.
Dits, J. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)

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Abstract

Is presented the structure of a formal framework for personalization features for mobile business services, which can be used to drive the business modeling of M-business services from a service provider point of view. It also allows to compute the revenue as linked to personalization levels and features. A case study has been performed in the area of personalized location based mobile services

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File URL: http://hdl.handle.net/1765/243
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Publisher Info
Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2002-56-LIS Revision_Date: 2009-07-29.

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Date of creation: 28 Oct 2002
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Handle: RePEc:dgr:eureri:2002252

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Web page: http://www.erim.eur.nl/

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Related research
Keywords: mobile services; personalization; individual profiles; mobile business; location based services;

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This page was last updated on 2009-12-2.

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