Rekom, J. van Riel, C.B.M. van Wierenga, B. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)
Abstract
This study presents a method to establish empirically what drives organization members in their day-to-day behavior. The method starts from the sense employees make of their own actions. The approach consists of two steps: qualitative laddering interviews to determine the most central means and ends that play a role in the sensemaking of organization members, and a follow-up survey to examine in depth the organizational means-end structure. The method was validated by relating the results to independently observed indicators of what guides organization members in their behavior. Apart from the deeper insight it provides in the forces that drive day-to-day behavior in an organization, the method also provides management with a practical tool for addressing employee motivation and for developing credible communication toward stakeholders.
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Publisher Info
Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number
ERS-2000-52-MKT Revision_Date: 2009-11-09.