Testing and Visualizing Strategic Consensus Within and Between Teams
AbstractResearch in strategic consensus mostly focuses on the degree of consensus about organizational strategy within a team and does not include other important elements of strategic consensus such as more fine-grained analysis of what different group members agree and disagree on, between-group consensus, or significance testing of differences in consensus (e.g., to evaluate a strategic intervention). We propose a new analytical approach to study strategic consensus to address these issues and to visualize strategic consensus in an intuitive and easy-to-grasp fashion. Using data from a field study, we also provide an illustration of the proposed methodology which includes a test of the effectiveness of a consensus-creating intervention. We conclude with guidelines for research and practice on utilizing the proposed methodology.
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Bibliographic InfoPaper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2011-015-MKT.
Date of creation: 16 Jun 2011
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Web page: http://www.erim.eur.nl/
multidimensional scaling; principal component analysis; between-group consensus; permutation testing; strategic interventions; strategic consensus;
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