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Dominant Design or Multiple Designs: The Flash Memory Card Case

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  • Vries, H.J. de
  • Ruijter, J.P.M. de
  • Argam, N.
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    Abstract

    Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs coexist in the market.. The Flash Memory Card Industry provides an example of this. In this study, we use this example as a case to investigate the circumstances under which an industry has a tendency toward multiple designs. The case shows that a combination of factors may result in multiple designs and we argue that such a combination of factors will increasingly also apply in other cases.

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    File URL: http://hdl.handle.net/1765/16039
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    Bibliographic Info

    Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2009-032-LIS.

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    Date of creation: 02 Jun 2009
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    Handle: RePEc:dgr:eureri:1765016039

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    Web page: http://www.erim.eur.nl/

    Related research

    Keywords: dominant design; flash memory cards; multiple designs; standards wars;

    This paper has been announced in the following NEP Reports:

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    1. S. J. Liebowitz & Stephen E. Margolis, 1994. "Network Externality: An Uncommon Tragedy," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 133-150, Spring.
    2. Anette Boom & Pio Baake, . "Vertical Product Differentiation, Network Externalities, and Compatibility Decisions," Papers 010, Departmental Working Papers.
    3. Frenken, Koen & Saviotti, Paolo P. & Trommetter, Michel, 1999. "Variety and niche creation in aircraft, helicopters, motorcycles and microcomputers," Research Policy, Elsevier, vol. 28(5), pages 469-488, June.
    4. Windrum, Paul & Birchenhall, Chris, 1998. "Is product life cycle theory a special case? Dominant designs and the emergence of market niches through coevolutionary-learning," Structural Change and Economic Dynamics, Elsevier, vol. 9(1), pages 109-134, March.
    5. Bekkers, Rudi & Verspagen, Bart & Smits, Jan, 0. "Intellectual property rights and standardization: the case of GSM," Telecommunications Policy, Elsevier, vol. 26(3-4), pages 171-188, April.
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