Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition
AbstractThis study addresses the process by which differences in web site benefit salience arise in consumersâ€™ minds for different anticipated usage situations. We investigate two routes by which situation may determine consumer benefit salience and find support for both route structures. The results indicate that individualsâ€™ relative benefit importance ratings shift between different anticipated usage situations, both directly, and indirectly, through consumersâ€™ anticipated affective states. Furthermore, the number of benefits that is rated as important by consumers is found to also differ depending on their anticipated affective states, providing further insight into why consumer benefit salience may vary across situations.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2008-050-MKT.
Date of creation: 20 Aug 2008
Date of revision:
Contact details of provider:
Web page: http://www.erim.eur.nl/
affective route; cognitive route; situatieafhankelijkheid; usage situation; web site benefit salience; HD9696.82;
Find related papers by JEL classification:
- HD9 - Public Economics - - - - -
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statistics
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ERIM Series Handler at the ERIM Office).
If references are entirely missing, you can add them using this form.