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Key Issues in Expansion of End-User Mobile Communication in China

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Author Info
Sangwan, S.
Chong, G.
Pau, L-F. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)

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Abstract

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.

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File URL: http://hdl.handle.net/1765/11762
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Publisher Info
Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2008-011-LIS Revision_Date: 2009-07-29.

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Date of creation: 19 Mar 2008
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Handle: RePEc:dgr:eureri:1765011762

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Related research
Keywords: mobile communication; mobile subscribers market; China;

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This paper has been announced in the following NEP Reports: References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  2. He, Zi-Lin & Lim, Kwanghui & Wong, Poh-Kam, 2006. "Entry and competitive dynamics in the mobile telecommunications market," Research Policy, Elsevier, vol. 35(8), pages 1147-1165, October. [Downloadable!] (restricted)
  3. Sangwan, S. & Pau, L-F., 2005. "Diffusion of Mobile Phones in China," Research Paper ERS-2005-056-LIS Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]
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This page was last updated on 2009-12-16.

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