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The Impact of Business-Cycle Fluctuations on Private-Label Share

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Author Info
Lamey, L.
Deleersnyder, B.
Dekimpe, M.G.
Steenkamp, J.B.E.M. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)
Abstract

This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels’ share gain during contractions is found to be permanent.

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File URL: http://hdl.handle.net/1765/6997
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Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. in its series Research Paper with number ERS-2005-061-MKT Revision_Date: 2009-07-29.

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Date of creation: 18 Oct 2005
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Handle: RePEc:dgr:eureri:1765006997

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Related research
Keywords: business cycle; private-label success; time-series econometrics;

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    Other versions:
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