Diffusion of Original and Counterfeit Products in a Developing Country
AbstractWe study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.
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Bibliographic InfoPaper provided by Erasmus University Rotterdam, Econometric Institute in its series Econometric Institute Report with number EI 2010-08.
Date of creation: 23 Feb 2010
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Web page: http://www.few.eur.nl/few
developing countries; diffusion; counterfeits;
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