Impulse-response analysis of the market share attraction model
AbstractWe propose a simulation-based technique to calculate impulse-response functions and their confidence intervals in a market share attraction model [MCI]. As an MCI model implies a reduced form model for the logs of relative market shares, simulation techniques have to be used to obtain the impulse-responses for the levels of the market shares. We apply the technique to an MCI model for a five-brand detergent market. We illustrate how impulse-response functions can help to interpret the estimated model. In particular, the competitive and dynamic structure of the model can be analyzed.
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Bibliographic InfoPaper provided by Erasmus University Rotterdam, Econometric Institute in its series Econometric Institute Report with number EI 9955-/A.
Date of creation: 01 Jan 1999
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market shares; forecasting; attraction models; impulse-response analysis;
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