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Public perception and image of Rheinbahn
[Wahrnehmung und Image der Rheinbahn AG im Bewusstsein der Öffentlichkeit]

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Author Info

  • Albers, Felicitas

    () (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Pagel, Sven

    () (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Peters, Horst

    ()

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    Abstract

    Die Fachhochschule Düsseldorf hat im Auftrag der Rheinbahn AG, Betreiber der städtischen Bahnen und Busse in Düsseldorf und umliegender Region, die Studie „Wahrnehmung und Image der Rheinbahn AG im Bewusstsein der Öffentlichkeit“ durchgeführt. Die Ergebnisse der Studie stützen sich auf insgesamt ca. 2400 telefonische und schriftliche Befragungen im Zeitraum zwischen November 2007 und November 2008. Zwei Fragenkomplexe stehen im Vordergrund der Untersuchung: "Welches differenzierte Image hat das Angebot der Rheinbahn in den Köpfen der Zielgruppen?" und "Welche Schlussfolgerungen ziehen die Gutachter aus diesen Befunden im Hinblick auf eine positive Beeinflussung des Images der Rheinbahn?" Der vorliegende Forschungsbericht dokumentiert die Ergebnisse der empirischen Untersuchung und enthält die gutachterliche Stellungnahme der mit der Durchführung der Studie beauftragten Autoren. Abstract english: Fachhochschule Düsseldorf was commissioned by Rheinbahn AG, operator of local trains and buses in and around Dusseldorf, to conduct a survey entitled "Public Perception and Image of the Rheinbahn". The results of the survey are based on a total of about 2400 entries submitted by telephone and in writing, collected between November 2007 and November 2008. Two sets of questions were eminent in the survey: "What differenciated image does Rheinbahn's offering have in the minds of the target groups?" and "What conclusion do experts draw from these results with regard to positively influencing Rheinbahn's image?" This research report documents the results of the empirical survey and includes the expert opinion of the author's commissioned to conduct the survey.

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    Bibliographic Info

    Paper provided by Duesseldorf University of Applied Sciences in its series Duesseldorf Working Papers in Applied Management and Economics with number fobe10.

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    Length: 68 pages
    Date of creation: May 2009
    Date of revision:
    Publication status: Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf, 2009,10 ; ISSN 1866-2722
    Handle: RePEc:ddf:wpaper:fobe10

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    Keywords: Public transport; Rheinbahn AG; Image;

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