Advanced Search
MyIDEAS: Login

Public perception and image of Rheinbahn
[Wahrnehmung und Image der Rheinbahn AG im Bewusstsein der Öffentlichkeit]

Contents:

Author Info

  • Albers, Felicitas

    ()
    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Pagel, Sven

    ()
    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Peters, Horst

    ()

Registered author(s):

    Abstract

    Die Fachhochschule Düsseldorf hat im Auftrag der Rheinbahn AG, Betreiber der städtischen Bahnen und Busse in Düsseldorf und umliegender Region, die Studie „Wahrnehmung und Image der Rheinbahn AG im Bewusstsein der Öffentlichkeit“ durchgeführt. Die Ergebnisse der Studie stützen sich auf insgesamt ca. 2400 telefonische und schriftliche Befragungen im Zeitraum zwischen November 2007 und November 2008. Zwei Fragenkomplexe stehen im Vordergrund der Untersuchung: "Welches differenzierte Image hat das Angebot der Rheinbahn in den Köpfen der Zielgruppen?" und "Welche Schlussfolgerungen ziehen die Gutachter aus diesen Befunden im Hinblick auf eine positive Beeinflussung des Images der Rheinbahn?" Der vorliegende Forschungsbericht dokumentiert die Ergebnisse der empirischen Untersuchung und enthält die gutachterliche Stellungnahme der mit der Durchführung der Studie beauftragten Autoren. Abstract english: Fachhochschule Düsseldorf was commissioned by Rheinbahn AG, operator of local trains and buses in and around Dusseldorf, to conduct a survey entitled "Public Perception and Image of the Rheinbahn". The results of the survey are based on a total of about 2400 entries submitted by telephone and in writing, collected between November 2007 and November 2008. Two sets of questions were eminent in the survey: "What differenciated image does Rheinbahn's offering have in the minds of the target groups?" and "What conclusion do experts draw from these results with regard to positively influencing Rheinbahn's image?" This research report documents the results of the empirical survey and includes the expert opinion of the author's commissioned to conduct the survey.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://fhdd.opus.hbz-nrw.de/volltexte/2009/530/pdf/FHD_FB7_Ausgabe10.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by Duesseldorf University of Applied Sciences in its series Duesseldorf Working Papers in Applied Management and Economics with number fobe10.

    as in new window
    Length: 68 pages
    Date of creation: May 2009
    Date of revision:
    Publication status: Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf, 2009,10 ; ISSN 1866-2722
    Handle: RePEc:ddf:wpaper:fobe10

    Contact details of provider:

    Related research

    Keywords: Public transport; Rheinbahn AG; Image;

    Find related papers by JEL classification:

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ddf:wpaper:fobe10. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Stefanie Soehnitz).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.