Kosten- und Leistungsstrukturen ausgewählter Betriebstypen des Lebensmittel-Ladeneinzelhandels in Deutschland im Vergleich
AbstractThe notion of the retail format focuses traditionally on the strategic marketing aspect and the specific configurations of the retail marketing mix. Retail marketing concepts are however a concomitant of specific operating cost and return on capital structures as well as of specific labour and selling space productivity levels which has a decisive impact on the competitiveness of retail formats. The relationship between retail marketing concepts and the connected cost and return structures is discussed on the basis of selected grocery store retailing formats in Germany. As it is shown the retail marketing concepts do not only determine the cost and return structures of these retail formats, but the differentiated cost and return structures also have a significant impact on the potential scope of retail companies in the configuration of merchandise assortment and retail service and on the general growth prospects of specific retail formats.
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Bibliographic InfoPaper provided by Duesseldorf University of Applied Sciences in its series Duesseldorf Working Papers in Applied Management and Economics with number fobe01.
Length: 25 pages
Date of creation: Dec 2007
Date of revision:
Publication status: Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2007,1 ; ISSN 1866-2722
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Betriebsformen des Einzelhandels (Formate); Lebensmittel-Einzelhandel; Kostenstrukturen im Handel; Produktivität im Einzelhandel; Retail Formats; Grocery Retailing; Retail cost structure; Retail productivity;
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