Des producteurs indépendants face aux multinationales. Les viticulteurs de Cognac sous dépendance économique
AbstractThe worldwide commercialization of cognac is managed by a handful of big brands owned by multinational corporations operating in the sectors of luxury goods, wine and liquors. These conglomerates purchase their wine and their liquors from approximately 5,000 vine growers established in the regions of Charente and Charente-Maritime. Following extensive fieldwork in their vineyards, it is possible to observe the forms of dependency in which these independent producers are held. The economic domination of large trading corporations, however, does not affect evenly all the vine growers. Within a same region (the delimited region of Cognac), within a same sector (vine growing), and within a same professional status (owner-grower), socially differentiated and hierarchized groups can coexist. Depending on the structure of their capital – the volume of their economic capital combined with their cultural and social resources – independent vine growers can commit varying levels of resources in their resistance to economic domination.
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Bibliographic InfoPaper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/9094.
Date of creation: 2011
Date of revision:
Publication status: Published in Actes de la Recherche en Sciences Sociales, 2011, no. 190. pp. 108-125.Length: 17 pages
Entreprises multinationales; Établissements vinicoles;
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