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Webscape: A Theoretical Framework of Web Site Design Impact on Consumers' Responses

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  • Gonzalez, Christine
  • Galan, Jean-Philippe
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    Abstract

    This article is based on research on Web site design and the purchase environment in store to conceptualize the relationships between Web site design and the consumer behavior. The framework suggested here recalls the relationships between the design, the perception of the Web site and the consumers’ responses. It postulates that these relationships depend on the context of the visit. Its objective is to answer the question of the determining variables of action to influence the consumer behavior on the Web site, by taking into account the context of the visit.

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    File URL: http://basepub.dauphine.fr/xmlui/bitstream/123456789/4266/1/CR293.pdf
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    Bibliographic Info

    Paper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/4266.

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    Date of creation: 2001
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    Publication status: Published in European Advances in Consumer Research vol 5,
    Handle: RePEc:dau:papers:123456789/4266

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    Web page: http://www.dauphine.fr/en/welcome.html
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    Related research

    Keywords: consumer behavior; website;

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    1. Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, Elsevier, vol. 49(2), pages 91-99, August.
    2. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. " The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 15(4), pages 422-33, March.
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