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La relation d'échange fournisseurs-grand distributeur : vers une nouvelle conceptualisation

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  • Lepers, Xavier
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    Abstract

    L'objet de cet article est de comprendre les caractéristiques d'une relation d'échange fournisseurs-distributeur. Sur la base d'une étude empirique comprenant 70 entretiens, nous proposons les notions d'échange substantiel lorsque toute la relation n'est focalisée que sur les résultats et la notion d'échange procédural lorsque les procédures de la relation sont perçues comme importantes.

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    Bibliographic Info

    Paper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/2528.

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    Date of creation: 2003
    Date of revision:
    Publication status: Published in Revue Française de Gestion, 2003, Vol. 29, no. 143. pp. 81-94.Length: 13 pages
    Handle: RePEc:dau:papers:123456789/2528

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    Related research

    Keywords: Relations verticales; Confiance; Pouvoir; Grande distribution; Echange relationnel;

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    Cited by:
    1. Lepers, Xavier, 2005. "Le concept de confiance à l'épreuve des faits : le cas de la relation entre l'enseigne Auchan et ses fournisseurs," Economics Papers from University Paris Dauphine 123456789/2422, Paris Dauphine University.

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