Rôles des technologies de l'information et de la communication dans le développement de la qualité de la relation client : application à la relation banque/entreprise
AbstractReaching a competitive advantage in banking industry requires the establishment of relationship quality. Nevertheless, the majority of business relationships models are static and do not predict the potential impact of one parameter’s evolution in a given relationship. At the same time, information and communication technologies constitute a major shift in banking industry. This led us to ask about the effects ICT can have on relationship quality. Based on an empirical study conducted in Tunisian business-to- business banking industry, we show that ICT play a positive role in favour of relationship quality. This result enables Tunisian banks to enhance their thought about implementing more sophisticated technologies.
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Bibliographic InfoPaper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/2349.
Date of creation: Sep 2005
Date of revision:
Qualité de la relation; services bancaires; TIC; Confiance; Engagement; Relationship quality; banking industry; Information and Communication Technologies; Trust; Commitment;
Find related papers by JEL classification:
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