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Un cadre d’analyse du processus de vieillissement et de son influence sur le comportement d’achat du consommateur âgé

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  • Guiot, Denis
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    Abstract

    This article focuses on a research field little covered in the marketing literature: the influence of the ageing process on the over 60 years old consumer behavior. Mostly studied through proxy variables such as chronological age and retirement, the developmental psychology stream is also useful to give insight on how time-related losses and gains are perceived. From these respective contributions of the objective and subjective ageing approaches, an integrative framework is proposed which makes it possible to better characterize the influence of the ageing process on the older people consumption.

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    Bibliographic Info

    Paper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/1310.

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    Date of creation: 2006
    Date of revision:
    Publication status: Published in Recherche et applications en marketing, 2006, Vol. 21, no. 1. pp. 57-79.Length: 22 pages
    Handle: RePEc:dau:papers:123456789/1310

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    Web page: http://www.dauphine.fr/en/welcome.html
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    Related research

    Keywords: Consommateurs âgés; Vieillissement; Senior; Psychologie du développement humain; Consommation; Older Consumers; Developmental Psychology; Age; Consumption; Coping Behaviour;

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    Cited by:
    1. Partouche-Sebban, Judith & Benmoyal-Bouzaglo, Sarah & Guiot, Denis, 2011. "Les stratégies de coping des consommateurs seniors : Cadre théorique et analyse critique des outils de mesure existants," Economics Papers from University Paris Dauphine 123456789/5896, Paris Dauphine University.

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