Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur
AbstractThis paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.
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Bibliographic InfoPaper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/1055.
Date of creation: 2005
Date of revision:
Publication status: Published in Recherche et applications en marketing, 2005, Vol. 20, no. 4. pp. 71-96.Length: 25 pages
Performance of relationships; Interaction marketing; Marketing channel; Buy-supplier relationships; Literature review; Performance des relations; Courant interactionniste; Canal marketing; Relations clients-fournisseurs; Revue de littérature;
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