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Der "Preis des Kostenlosen"

Author

Listed:
  • Wenninger, Helena
  • Widjaja, Thomas
  • Buxmann, Peter
  • Gerlach, Jin

Abstract

Viele Angebote im Internet sind auf den ersten Blick kostenlos: eine Suche bei Google, das Lesen von Online-Nachrichtenmagazinen oder die Nutzung von Online Social Networks (OSN). Auf den zweiten Blick bezahlen die Nutzer jedoch mit ihren privaten Daten – die sie bewusst oder zum Teil auch unbewusst angeben. Die Verwendung dieser Daten ist wesentlicher Bestandteil vieler Geschäftsmodelle von OSN-Anbietern. In diesem Artikel wird betrachtet, wie diese Geschäftsmodelle funktionieren, was Nutzer davon halten, dass mit ihren Daten Geld verdient wird, und wie sich das auf ihr Verhalten auswirkt.

Suggested Citation

  • Wenninger, Helena & Widjaja, Thomas & Buxmann, Peter & Gerlach, Jin, 2012. "Der "Preis des Kostenlosen"," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 59810, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:59810
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/59810/
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    Cited by:

    1. Morlok, Tina & Matt, Christian & Hess, Thomas, 2017. "Privatheitsforschung in den Wirtschaftswissenschaften: Entwicklung, Stand und Perspektiven," Working Papers 1/2017, University of Munich, Munich School of Management, Institute for Information Systems and New Media.

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