To Bundle or Not to Bundle
Abstract
Commodity bundling is studied in an environment where the dispersion of valuations unambiguously decreases when two or more goods are sold as a bundle only. Bundling is more likely to dominate separately selling the goods if marginal costs are low relative to the average valuation, or if the distribution of valuations is very peaked around the mean.Download Info
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Paper provided by Cowles Foundation for Research in Economics, Yale University in its series Cowles Foundation Discussion Papers with number 1440.Length: 12 pages
Date of creation: Oct 2003
Date of revision:
Publication status: Published in Rand Journal of Economics (Winter 2006), 37(4): 946-963
Handle: RePEc:cwl:cwldpp:1440
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Postal: Yale University, Box 208281, New Haven, CT 06520-8281 USA
Phone: (203) 432-3702
Fax: (203) 432-6167
Web page: http://cowles.econ.yale.edu/
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Postal: Cowles Foundation, Yale University, Box 208281, New Haven, CT 06520-8281 USA
Related research
Keywords: Monopolistic pricing; Bundling; Peakedness;Other versions of this item:
- Hanming Fang & Peter Norman, 2006. "To bundle or not to bundle," RAND Journal of Economics, RAND Corporation, vol. 37(4), pages 946-963, December.
- Fang,H. & Norman,P., 2003. "To bundle or not to bundle," Working papers 18, Wisconsin Madison - Social Systems.
- Fang, Hanming & Norman, Peter, 2005. "To Bundle or Not to Bundle," Micro Theory Working Papers norman-05-06-10-08-19-02, Microeconomics.ca Website, revised 10 Jun 2005.
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
This paper has been announced in the following NEP Reports:
- NEP-ALL-2003-12-07 (All new papers)
- NEP-IND-2003-12-14 (Industrial Organization)
References
References listed on IDEASPlease report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Francesconi, Marco & Muthoo, Abhinay, 2010.
"Control Rights in Complex Partnerships,"
The Warwick Economics Research Paper Series (TWERPS)
933, University of Warwick, Department of Economics.
- Marco Francesconi & Abhinay Muthoo, 2011. "Control Rights In Complex Partnerships," Journal of the European Economic Association, European Economic Association, vol. 9(3), pages 551-589, 06.
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"Optimal Provision of Multiple Excludable Public Goods,"
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13797, National Bureau of Economic Research, Inc.
- Hanming Fang & Peter Norman, 2010. "Optimal Provision of Multiple Excludable Public Goods," American Economic Journal: Microeconomics, American Economic Association, vol. 2(4), pages 1-37, November.
- Hanming Fang & Peter Norman, 2003. "Optimal Provision of Multiple Excludable Public Goods," Cowles Foundation Discussion Papers 1441R, Cowles Foundation for Research in Economics, Yale University, revised Apr 2006.
- Hanming Fang & Peter Norman, 2006.
"To bundle or not to bundle,"
RAND Journal of Economics,
RAND Corporation, vol. 37(4), pages 946-963, December.
- Hanming Fang & Peter Norman, 2003. "To Bundle or Not to Bundle," Cowles Foundation Discussion Papers 1440, Cowles Foundation for Research in Economics, Yale University.
- Fang,H. & Norman,P., 2003. "To bundle or not to bundle," Working papers 18, Wisconsin Madison - Social Systems.
- Fang, Hanming & Norman, Peter, 2005. "To Bundle or Not to Bundle," Micro Theory Working Papers norman-05-06-10-08-19-02, Microeconomics.ca Website, revised 10 Jun 2005.
- Engel, Christoph, 0.
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- Crawford, Gregory S & Yurukoglu, Ali, 2011.
"The Welfare Effects of Bundling in Multichannel Television Markets,"
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- Begoña García-Mariñoso & Xavier Martinez-Giralt & Pau Olivella, 2008.
"Bundling in Telecommunications,"
UFAE and IAE Working Papers
762.08, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC).
- Begoña Garcéa-Mariñoso & Xavier Martinez-Giralt & Pau Olivella, 2008. "Bundling in Telecommunications," Working Papers 356, Barcelona Graduate School of Economics.
- Albert Banal-Estañol & Marco Ottaviani, 2009.
"Conglomeration with bankruptcy costs: Separate or joint financing?,"
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1191, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2010.
- Albert Banal-Estañol & Marco Ottaviani, 2010. "Conglomeration with Bankruptcy Costs: Separate or Joint Financing?," Working Papers 484, Barcelona Graduate School of Economics.
- Sergiu Hart & Noam Nisan, 2012.
"Approximate Revenue Maximization with Multiple Items,"
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