IDEAS home Printed from https://ideas.repec.org/p/cue/wpaper/awp-08-2016.html
   My bibliography  Save this paper

Looking into the Profile of Music Audiences

Author

Listed:
  • Victor Fernandez-Blanco

    (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Maria Jose Perez-Villadoniga

    (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Juan Prieto-Rodriguez

    (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

Abstract

The main aims of this chapter are to identify different groups of music consumers and to analyse the relation between the observed diversity of musical consumption and the socio-economic characteristics of the audiences. This information is essential for producers’ and cultural practitioners’ as well as for public agencies for the purpose of encouraging cultural consumption and the promotion of certain types of music. Using cluster analysis with the 2011 Survey on Spanish Habits and Cultural Practices (SHCP-2011), we have identified 12 distinct clusters of music listeners and obtained a detailed classification of music consumers. As expected, education and age are the main determinants of music consumption. Hence, education and childhood exposure to music could prove to be important instruments for improving music demand especially if they are focused on personal enjoyment and satisfaction rather than on the more formal aspects of music.

Suggested Citation

  • Victor Fernandez-Blanco & Maria Jose Perez-Villadoniga & Juan Prieto-Rodriguez, 2016. "Looking into the Profile of Music Audiences," ACEI Working Paper Series AWP-08-2016, Association for Cultural Economics International, revised Jul 2016.
  • Handle: RePEc:cue:wpaper:awp-08-2016
    as

    Download full text from publisher

    File URL: http://www.culturaleconomics.org/awp/AWP-08-2016.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gregory B. Lewis & Bruce A. Seaman, 2004. "Sexual Orientation and Demand for the Arts," Social Science Quarterly, Southwestern Social Science Association, vol. 85(3), pages 523-538, September.
    2. Fernandez-Blanco, Victor & Orea, Luis & Prieto-Rodriguez, Juan, 2009. "Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer's decision making process," Journal of Economic Psychology, Elsevier, vol. 30(4), pages 622-633, August.
    3. J. Snowball & M. Jamal & K. Willis, 2010. "Cultural Consumption Patterns in South Africa: An Investigation of the Theory of Cultural Omnivores," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 97(3), pages 467-483, July.
    4. Juan Prieto-Rodríguez & Víctor Fernández-Blanco, 2000. "Are Popular and Classical Music Listeners the Same People?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 24(2), pages 147-164, May.
    5. Juan Montoro-Pons & Manuel Cuadrado-García, 2011. "Live and prerecorded popular music consumption," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 19-48, February.
    6. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    7. V.A. Ginsburgh & D. Throsby (ed.), 2006. "Handbook of the Economics of Art and Culture," Handbook of the Economics of Art and Culture, Elsevier, edition 1, volume 1, number 1, December.
    8. Seaman, Bruce A, 2006. "Empirical Studies of Demand for the Performing Arts," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 14, pages 415-472, Elsevier.
    9. Donata Favaro & Carlofilippo Frateschi, 2007. "A discrete choice model of consumption of cultural goods: the case of music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 205-234, September.
    10. Becker, Gary S & Murphy, Kevin M, 1988. "A Theory of Rational Addiction," Journal of Political Economy, University of Chicago Press, vol. 96(4), pages 675-700, August.
    11. Pollak, Robert A, 1970. "Habit Formation and Dynamic Demand Functions," Journal of Political Economy, University of Chicago Press, vol. 78(4), pages 745-763, Part I Ju.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Karol J. Borowiecki & Juan Prieto-Rodriguez, 2017. "The Cultural Value and Variety of Playing Video Games," ACEI Working Paper Series AWP-01-2017, Association for Cultural Economics International, revised Jan 2017.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Victor Fernandez-Blanco & Juan Prieto-Rodriguez & Javier Suarez-Pandiello, 2015. "A quantitative analysis of reading habits," ACEI Working Paper Series AWP-05-2015, Association for Cultural Economics International, revised May 2015.
    2. Caterina Adelaide Mauri & Alexander Wolf, 2016. "Household Decisions on Arts Consumption: How Men Can Avoid the Ballet," Working Papers ECARES ECARES 2016-36, ULB -- Universite Libre de Bruxelles.
    3. Luis F. Aguado & Elisabetta Lazzaro & Luis A. Palma Martos & Ana M. Osorio Mejia, 2018. "Newspaper Reading as a Form of Cultural Participation: The Case of Colombia," Review of Economics & Finance, Better Advances Press, Canada, vol. 11, pages 40-54, February.
    4. Caterina Adelaide Mauri & Alexander Friedrich Wolf, 2021. "Battle of the ballet household decisions on arts consumption," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 359-383, September.
    5. Alessio Emanuele Biondo & Roberto Cellini & Tiziana Cuccia, 2020. "Choices on museum attendance: An agent‐based approach," Metroeconomica, Wiley Blackwell, vol. 71(4), pages 882-897, November.
    6. Jonathan Guryan & Melissa S. Kearney, 2010. "Is Lottery Gambling Addictive?," American Economic Journal: Economic Policy, American Economic Association, vol. 2(3), pages 90-110, August.
    7. Borowiecki, Karol J. & Bakhshi, Hasan, 2018. "Did you really take a hit? Understanding how video games playing affects individuals," Research in Economics, Elsevier, vol. 72(2), pages 313-326.
    8. Nela Filimon & Jordi López-Sintas & Carlos Padrós-Reig, 2011. "A test of Rosen’s and Adler’s theories of superstars," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 137-161, May.
    9. Chen Zhen & Michael K. Wohlgenant, 2006. "Meat Demand under Rational Habit Persistence," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 477-495, December.
    10. Karol Borowiecki & Juan Prieto-Rodriguez, 2015. "Video games playing: A substitute for cultural consumptions?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(3), pages 239-258, August.
    11. Victor Ginsburgh, 2013. "Mark Blaug and the economics of the arts," Chapters, in: Marcel Boumans & Matthias Klaes (ed.), Mark Blaug: Rebel with Many Causes, chapter 15, pages 208-224, Edward Elgar Publishing.
    12. Champarnaud, Luc & Michel, Philippe, 2000. "Biens culturels, transmission de culture et croissance," L'Actualité Economique, Société Canadienne de Science Economique, vol. 76(4), pages 501-520, décembre.
    13. Anne Bretteville-Jensen, 2006. "Drug Demand – Initiation, Continuation and Quitting," De Economist, Springer, vol. 154(4), pages 491-516, December.
    14. Wang Ruqu, 2007. "The Optimal Consumption and the Quitting of Harmful Addictive Goods," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-38, February.
    15. Hasan Bakhshi & Salvatore Novo & Giorgio Fazio, 2023. "The “Great Lockdown” and cultural consumption in the UK," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(4), pages 555-587, December.
    16. Mezza, Alvaro & Buchinsky, Moshe, 2021. "Illegal drugs, education, and labor market outcomes," Journal of Econometrics, Elsevier, vol. 223(2), pages 454-484.
    17. D. Dragone & D. Raggi, 2018. "Testing Rational Addiction: When Lifetime is Uncertain, One Lag is Enough," Working Papers wp1119, Dipartimento Scienze Economiche, Universita' di Bologna.
    18. Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
    19. Jonathan Guryan & Melissa S. Kearney, 2005. "Lucky Stores, Gambling, and Addiction: Empirical Evidence from State Lottery Sales," NBER Working Papers 11287, National Bureau of Economic Research, Inc.
    20. Javier García-Enríquez & Cruz A. Echevarría, 2018. "Demand for culture in Spain and the 2012 VAT rise," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 469-506, August.

    More about this item

    Keywords

    music demand; consumers’ profile; cluster analysis;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cue:wpaper:awp-08-2016. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Juan Prieto-Rodriguez (email available below). General contact details of provider: https://edirc.repec.org/data/aceiiea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.