In recent years private customers have shown a growing interest in investing in non-financial assets such as physical gold, real estate properties, artworks, diamonds and wine. Consequently, two new analysis perspectives became available for scholars' to examine - one within the sphere of portfolio theory, the other related to organizational studies. This study aims at: a) examining the existing correlations between traditional asset class (stocks, bonds and liquidity) and non-financial assets; b) showing the results of a survey based on a questionnaire submitted to a wide range of private banks operating in Italy, aimed at verifying the strategic value of this new business field and the related organization changes; c)examining the sub-advisory organization models which, in our opinion, are more adequate for this new business - therefore, they should be adopted by those operating in this sector in order to offer an excellent non-financial investment service to their clients.
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Length: 38 pages Date of creation: Jul 2008 Date of revision: Publication status: Published in Review of Economics, Month aaaa, pages nn1-nn2 Handle: RePEc:ctc:serie2:dises0850