Anne-Célia Disdier (INRA-INAPG, UMR Economie Publique) Keith Head (Sauder School of Business, University of British Columbia) Thierry Mayer (Université de Paris Sud, CEP II, PSE, and CEPR)
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Free trade in audio-visual services has faced opposition on the grounds that foreign media undermine domestic culture, and ultimately, global diversity. We assess the media-culture link using name frequencies as a measure of tastes. Using a 47-year panel of French birth registries, we first show that names appearing on television shows, movies, or in songs are about five times more popular than other names. Most, but not all, of this relationship arises from endogeneity: song and script writers, as well as performers and their parents, select names that would be popular anyway. Using name attributes, fixed effects, and lagged popularity as controls, our regression results suggest that media affect choices by informing parents of unfamiliar names.
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Paper provided by Centro Studi Luca d\'Agliano, University of Milano in its series Development Working Papers with number
213.
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