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La orientación a largo plazo en las relaciones socio – cooperativa: Análisis preliminar del sector agroalimentario de Aragón (España)

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Author Info
Jesús Cambra Fierro () (Universidad de Zaragoza)
Ana Fuster Mur () (Universidad de Zaragoza)
Abstract

El ordenamiento jurídico español considera a las empresas cooperativas entidades sin ánimo de lucro, estableciendo su objetivo en la satisfacción y servicio a los socios cooperativistas. Así, las cooperativas agroalimentarias se enfrentan a importantes retos: ofrecer servicios empresariales que satisfagan a sus socios en un contexto caracterizado por un incremento de competencia y por un cambio en los hábitos de consumo de la sociedad. Este trabajo, tomando como referencia el sector aragonés, pone de manifiesto cuáles son los factores que determinan la pertenencia y orientación a largo plazo de las relaciones socio-cooperativa.

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Publisher Info
Paper provided by Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal) in its series Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) with number m10/2004.

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Length: 18 pages
Date of creation: 2004
Date of revision:
Handle: RePEc:csh:wpecon:m10/2004

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Related research
Keywords: cooperativa; orientación a largo plazo; satisfacción; compromiso;

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This page was last updated on 2009-12-6.


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