Using data envelopment analysis to measure hotel efficiency in Crete
AbstractThe present paper studies the relative efficiency between hotels operating under a brand and hotels operating independently, in the island of Crete, Greece, using the Data Envelopment Analysis. Interestingly enough, we find that nationally branded hotels are the relatively most efficient; internationally branded are the least efficient, while those operating under a local brand and the independent ones lie in between. This efficiency ranking can be explained by the interplay between operating under a brand and being to changes in the local marketÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½s conditions. We also investigate the inefficiency causes and make suggestions for improvements, in the transformation of inputs to outputs, for each type of hotels studied.
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Bibliographic InfoPaper provided by University of Crete, Department of Economics in its series Working Papers with number 1203.
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Superior hotels; Crete; technical efficiency; scale efficiency; slack analysis;
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