We extend the literature on exclusive dealing by allowing the incumbent and the potential entrant to merge. This uncovers new effects. First, exclusive deals can be used to improve the incumbent’s bargaining position in the merger negotiation. Second, the incumbent finds it easier to elicit the buyer’s acceptance than in the case where entry can occur only by installing new capacity. Third, exclusive dealing reduces welfare because (i) it may trigger entry through merger whereas de novo entry would be socially optimal, and (ii) it may deter entry altogether. Finally, we show that when exclusive deals include a commitment on future prices they will increase welfare.
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Paper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number
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Find related papers by JEL classification: K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
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Rasmusen, Eric B & Ramseyer, J Mark & Wiley, John S, Jr, 1991.
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[Downloadable!] (restricted)
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B. Douglas Bernheim & Michael D. Whinston, 1996.
"Exclusive Dealing,"
NBER Working Papers
5666, National Bureau of Economic Research, Inc.
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