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European Privacy Law and Global Markets for Data

Author

Listed:
  • Kretschmer, Tobias
  • Peukert, Christian
  • Bechtold, Stefan
  • Batikas, Michail

Abstract

We demonstrate how privacy law interacts with competition and trade policy in the context of the European General Data Protection Regulation (GDPR). We follow more than 110,000 websites for 18 months to show that websites reduced their connections to web technology providers after GDPR became effective, especially regarding requests involving personal data. This also holds for websites catering to non-EU audiences and therefore not bound by GDPR. We further document an increase in market concentration in web technology services after the introduction of GDPR. While most firms lose market share, the leading firm, Google, significantly increases market share.

Suggested Citation

  • Kretschmer, Tobias & Peukert, Christian & Bechtold, Stefan & Batikas, Michail, 2020. "European Privacy Law and Global Markets for Data," CEPR Discussion Papers 14475, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:14475
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    References listed on IDEAS

    as
    1. Nicholas Economides & Ioannis Lianos, 2019. "Restrictions on Privacy and Exploitation in the Digital Economy: A Competition Law Perspective," Working Papers 19-15, NET Institute.
    2. Batikas, Michail & Claussen, Jörg & Peukert, Christian, 2019. "Follow the money: Online piracy and self-regulation in the advertising industry," International Journal of Industrial Organization, Elsevier, vol. 65(C), pages 121-151.
    3. Zhuo, Ran & Huffaker, Bradley & claffy, kc & Greenstein, Shane, 2021. "The impact of the General Data Protection Regulation on internet interconnection," Telecommunications Policy, Elsevier, vol. 45(2).
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Zhuo, Ran & Huffaker, Bradley & claffy, kc & Greenstein, Shane, 2021. "The impact of the General Data Protection Regulation on internet interconnection," Telecommunications Policy, Elsevier, vol. 45(2).
    2. Du, Kai & Song, Jinyuan, 2022. "The impact of geotargeting on household information acquisition: Evidence from a Google News redesign," Research Policy, Elsevier, vol. 51(10).
    3. Yassine Lefouili & Leonardo Madio, 2022. "The economics of platform liability," European Journal of Law and Economics, Springer, vol. 53(3), pages 319-351, June.
    4. Anna D'Annunzio & Antonio Russo, 2021. "Intermediaries in the Online Advertising Market," CESifo Working Paper Series 9199, CESifo.
    5. Lorien Sabatino & Geza Sapi, 2023. "Privacy regulation and online concentration during demand peaks: evidence from the E-commerce sector," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 50(2), pages 265-282, June.
    6. Congiu, Raffaele & Sabatino, Lorien & Sapi, Geza, 2022. "The Impact of Privacy Regulation on Web Traffic: Evidence From the GDPR," Information Economics and Policy, Elsevier, vol. 61(C).
    7. Thomas Wein, 2022. "Data Protection, Cookie Consent, and Prices," Economies, MDPI, vol. 10(12), pages 1-26, December.
    8. Jian Jia & Ginger Zhe Jin & Liad Wagman, 2021. "The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment," Marketing Science, INFORMS, vol. 40(4), pages 661-684, July.
    9. Norbäck, Pehr-Johan & Persson, Lars, 2023. "Why Big Data Can Make Creative Destruction More Creative – But Less Destructive," Working Paper Series 1454, Research Institute of Industrial Economics.
    10. Natalie Burford & Andrew V. Shipilov & Nathan R. Furr, 2022. "How ecosystem structure affects firm performance in response to a negative shock to interdependencies," Strategic Management Journal, Wiley Blackwell, vol. 43(1), pages 30-57, January.

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    More about this item

    Keywords

    Privacy; Competition policy; Antitrust; Internet regulation; Compliance risk; Gdpr; Brussels effect; Cookies; Web tracking;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies

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