Consumers' Activism: The Cottage Cheese Boycott
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- Igal Hendel & Saul Lach & Yossi Spiegel, 2017. "Consumers' activism: the cottage cheese boycott," RAND Journal of Economics, RAND Corporation, vol. 48(4), pages 972-1003, December.
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More about this item
Keywords
Consumer boycott; Social media; Price elasticities;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2015-03-05 (Industrial Competition)
- NEP-MFD-2015-03-05 (Microfinance)
- NEP-MKT-2015-03-05 (Marketing)
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