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An urban icon? The case of the Iceman Ötzi

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  • JG. Brida
  • M. Meleddu
  • M. Pulina

Abstract

This study via a travel cost model estimates the likelihood to revisit South Tyrol s Museum of Archaeology, best known as the Ötzi museum, in the Autonomous Province of Bolzano(Italy). The purpose of this investigation is to analyse in what measure this museum may be regarded as a potential icon for the urban development of Bolzano. To this aim, the number of actual visits to the museum are employed as an economic indicator of the museum attraction propensity and an investigation on visitors' preferences and behavior is carried out. The relevant data were obtained from a survey undertaken in the months from June to August 2010 at site and a zero- truncated count data model is estimated. The empirical findings provide an important tool to plan the future urban development around the Ötzi museum.

Suggested Citation

  • JG. Brida & M. Meleddu & M. Pulina, 2011. "An urban icon? The case of the Iceman Ötzi," Working Paper CRENoS 201105, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    • Handle: RePEc:cns:cnscwp:201105
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    References listed on IDEAS

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    2. Ward, Frank A. & Loomis, John B., 1986. "The Travel Cost Demand Model As An Environmental Policy Assessment Tool: A Review Of Literature," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(2), pages 1-15, December.
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    More about this item

    Keywords

    museum; urban icon; travel cost; repeat visits; zero-truncated poisson;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other

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