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Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets

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Author Info
Tulin Erden
Baohong Sun
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Paper provided by Carnegie Mellon University, Tepper School of Business in its series GSIA Working Papers with number 1999-E27.

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Handle: RePEc:cmu:gsiawp:322

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Postal: Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA 15213-3890
Web page: http://www.tepper.cmu.edu/

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