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The Impacts Of Marketing Mix On Students Choice Of University Study Case Of Private University In Bandung, Indonesia

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  • Elisabeth Koes Soedijati Author_Email: elisabeth.ks@widyatama.ac.id

    (Universitas Widyatama, Bandung, Indonesia)

  • Sri Astuti Pratminingsih

    (Universitas Widyatama, Bandung, Indonesia)

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    Bibliographic Info

    Paper provided by Conference Master Resources in its series 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding with number 2011-385.

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    Date of creation: Mar 2011
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    Publication status: Published in 2nd ICBER 2011 Proceeding, March 2011
    Handle: RePEc:cms:2icb11:2011-385

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    Web page: http://www.internationalconference.com.my/proceeding.htm

    Related research

    Keywords: marketing mix; higher education;

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    1. Stephen L. DeJardins & Dennis A. Ahlburg & Brian McCall, . "An Integrated Model of Application, Admission, Enrollment, and Financial Aid," Working Papers 0104, Human Resources and Labor Studies, University of Minnesota (Twin Cities Campus).
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